If you want the best Sony offers, look no further. Sony's highest-end flagship model is here, sporting four times the clarity of HD, phenomenal color and up to 3x the brightness range of standard LED HDTVs. Every subtle detail you see is produced with remarkable accuracy and the most lifelike hues. The TRILUMINOS display delivers the widest color spectrum we've ever offered in a TV. But what really sets this TV apart is Sony's exclusive X-tended Dynamic Range PRO full array local dimming technology for up to 3x the brightness range and the deepest blacks we've ever offered.